Point-of-Purchase

Material POP (Material Punto de Venta)
Es el material promocional colocado en las tiendas para captar la atención del consumidor e impulsarlo a comprar. Incluye los letreros que se colocan en los estantes, anuncios en las ventanas, módulos de demostración, etc.

Marketing dictionary. 2013.

Mira otros diccionarios:

  • point of purchase — ˌpoint of ˈpurchase written abbreviation POP noun points of purchase PLURALFORM [countable usually singular] MARKETING COMMERCE the place where a product is bought: • Refunds ca …   Financial and business terms

  • point-of-purchase — ˌpoint of ˈpurchase written abbreviation POP noun points of purchase PLURALFORM [countable usually singular] MARKETING COMMERCE the place where a product is bought …   Financial and business terms

  • Point of Purchase — Point of sale in einer Wal Mart Filiale Der Begriff Verkaufsort (englisch: Point of Purchase (PoP) oder Point of Sale (PoS)) bezeichnet im Marketing aus Sicht des Konsumenten die Einkaufsstelle, zumeist ein Kassenarbeitsplatz, und aus Sicht des… …   Deutsch Wikipedia

  • point-of-purchase — ¦ ̷ ̷  ̷ ̷ ˈ ̷ ̷  ̷ ̷ adjective : of or relating to the place (as a supermarket aisle) where a decision to purchase is made compare point of sale herein * * * /poynt euhv perr cheuhs/, adj. designating or in use at a retail outlet where an item… …   Useful english dictionary

  • point-of-purchase — adjective Date: 1939 of or relating to the place (as a supermarket aisle) where a decision to purchase is made < point of purchase displays > …   New Collegiate Dictionary

  • point-of-purchase — /poynt euhv perr cheuhs/, adj. designating or in use at a retail outlet where an item can be purchased; point of sale: point of purchase displays to entice the buyer. * * * …   Universalium

  • point of purchase — point′ of pur′chase n. bus a retail outlet, mail order house, or other place where an item can be purchased Abbr.: POPP.O.P. Also called point′ of sale′. Etymology: 1950–55 point′ of pur′chase, adj …   From formal English to slang

  • point of purchase — /ˌpɔɪnt əv pɜ:tʃɪs/ noun 1. a place where a product is bought, which is usually the same as point of sale, though not always, as in the case of mail order purchases. Abbr POP 2. same as point of sale …   Marketing dictionary in english

  • point of purchase — Gen Mgt see point of sale …   The ultimate business dictionary

  • point of purchase — noun A place where a product or service may be or has been purchased …   Wiktionary

  • point of purchase advertising — ➔ advertising …   Financial and business terms


Compartir el artículo y extractos

Link directo
Do a right-click on the link above
and select “Copy Link”

We are using cookies for the best presentation of our site. Continuing to use this site, you agree with this.